I'm JJ Jaggers, owner and developer at Rocinante Marketing. I spent a decade at Federal Heath, a national sign manufacturer, working my way from Art Director to Digital Marketing Manager. During that time, I rebuilt the company's digital footprint across five divisions, owned advertising and lead generation strategy, and learned firsthand how visibility, clarity, and execution drive results at scale.
What I noticed along the way was that many home service contractors rarely had access to that level of attention. Contractors, trades companies, and independent operators were often stuck with template sites, slow load times, unclear messaging, outdated photos, or no one to call when something needed to change.
Rocinante Marketing helps home service contractors look professional online, earn trust, and turn visitors into real leads. We work with a wide range of home service businesses that depend on clear messaging, strong first impressions, and easy next steps.
We build fast, hand-coded websites designed to perform, not just sit there. Every site is built around speed, clarity, mobile usability, and the actions that matter most: calls, quote requests, appointments, and messages.
On the Monthly plan, we handle updates, hosting, and support — so once it's live, you never have to think about it. Every site also includes a one-time Google Business Profile setup and audit to make sure your profile and your site are telling the same story.
The Team
People Behind the Work
JJ Jaggers
Owner — Design & Development
Leads strategy, design, and development for every project. Focused on clarity, performance, and building fast, custom websites for growing home service businesses.
Katie Mitchell
Client Account Services
Keeps projects organized and communication clear. Handles scheduling, client updates, and the details that make the process smooth from start to finish.
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How It Works
Three Steps. No Surprises.
01
We Talk
A quick 15-minute call to make sure we're a fit. We'll cover your goals, your market, your current online presence, and what sets your business apart.
02
You See Your Site
Before you sign anything, you'll see a real, working mockup of your site built for your business, not a generic template. No pitch decks. No mood boards. The actual thing.
03
We Refine & Launch
Once you're on board, we dial in the details together. Then we handle the full technical setup and get you live, usually within 7 to 10 business days.
The Name
What Is Rocinante?
In every great story, the hero needs a workhorse. In Don Quixote, Rocinante was the faithful steed that carried a dreamer into battle. In The Expanse, the Rocinante is the salvaged ship that keeps a crew alive against all odds.
At Rocinante Marketing, we build digital workhorses for home service contractors. You need a platform that works as hard as you do, helping you earn trust, capture calls, generate leads, and show up when homeowners are ready to choose.
